Question: What are the specs for a Facebook ad?

What size should an Facebook ad be?

1,200 x 1,200 pixels Facebook ad images have a recommended resolution of 1,200 x 1,200 pixels for News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Sponsored Messages. The minimum image size is 476 x 249 px. Ad dimensions vary for Facebook Stories.

What is the best size for Facebook Ads 2020?

The recommended size of a Facebook Feed ad is 1080 x 1080 pixels. If youre sharing a URL, the image size is 1200 x 628 pixels. The size of a Facebook Story ad is 1080 x 1920 pixels.

Can Facebook ads be square?

The most important part of a Facebook ad is always the image or video. ... Now Facebook allows us to use square images for Ads both on its platform and on Instagram.

How do I resize an image for a Facebook ad?

Viewing the top menu and clicking “Image.” Select “Image Size” from the drop-down menu. Make sure the box for “Constrain Proportions” is checked. This ensures the height also resizes when you adjust the images width.

How much text is allowed on a Facebook ad?

Facebooks advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. We should note that this guideline is only specified for ads featured on the News Feed!

Should Facebook ads be square?

Facebook video ads sizes Facebook recommends uploading video with square (1:1) or vertical (4:5, 9:16 and 16:9) aspect ratios, to maximize compatibility on both desktop and mobile screens.

How much text can you have in a Facebook ad?

Facebooks advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo.

Did Facebook remove the 20 text rule?

Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. ... Facebook said that it will no longer penalize ads with higher amounts of image text in auctions and delivery.

What is the Facebook 20% rule?

The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.

Can you post 9/16 videos Facebook?

The Facebook feed video supports all aspect ratios from 9:16 to 16:9. You can upload videos that have up to 240 minutes. Use shorter videos that quickly communicate the message or longer videos that grab peoples attention and encourage them to stay.

Is Square video better for Facebook?

Square formatted videos are a good choice for Facebook, Instagram and Twitter. On these platforms, square videos fill the screen more and will be more engaging for viewers on both desktop and mobile devices.

And Facebook ad image size is no exception. Keeping up with Facebook ad guidelines, finding the right images to include and esting ads to find the combination of pictures and text that will get the most attention — all of this takes time. But why does Facebook ad image size matter? Why should you care and invest time figuring out the right dimensions to use for?

Just because it can make the difference between a top campaign and a flop one… What would you choose? Facebook offers a myriad of ad options, and Facebook ad guidelines change frequently.

This guide is the 2021 edition of all things related to Facebook ad image size specs and requirements — as they pertain to ad objectives. Before you even start creating an ad, the first step is to decide what you want the outcome of the advert to be.

The Complete Guide to Social Media Video Specs in 2020

At What are the specs for a Facebook ad? higher level, the objectives you set for your ads should also match your What are the specs for a Facebook ad? goals. Messenger ads will serve three purposes. For example, some of the for Reach include Apply Now, Book Now, Contact Us and Download. Depending on the objectives you choose, you can use different platforms to maximize the impact of your ad campaign.

Different What are the specs for a Facebook ad? require ads to be different sizes to maximize their effectiveness. Something like Messenger is more personal and best suited for consideration and conversion objectives. How To Choose Your Objective To choose an objective, look at where you are in your growth cycle. Keep in mind that you can choose more than one objective. Facebook lets you create and run as many campaigns as you need.

Facebook keeps evolving, and as a result, a wider range of formats and capabilities are available for you to choose from. Now more than ever before, compared to those of your competitors. Often, your frustration can be linked to using the wrong image size or even the wrong ad shape. And now that Facebook allows advertisers to create image link ads with an aspect ratio up to 1:1 squareit might even get more frustrating.

Remember, you can use Facebook News Feed, Instagram, Audience Network and Messenger to share your ads. Once What are the specs for a Facebook ad? pick an objective you just choose your audience and then upload your content, image and links. This kind of ad is a perfect introduction to Facebook ads because it helps you reach lots of customers and build interest quickly. When aiming for the most exposure and distribution. Consider usingwhich provide users with a more engagement-friendly What are the specs for a Facebook ad?

experience. Depending on where you decide to share your video ad — Facebook, Instagram and Audience Network — Facebook makes it easy to create different types of videos. An added bonus is you can make each image link to a different page on your website.

Carousel ads are an engaging ad format because you can use a combination of images and videos. With the image and video combo, you can break the story down into bite-sized bits that are easy for your audience to digest. Consider usingwhich provide users with a more engagement-friendly interactive storytelling experience. Maybe and special graphics to make the video stand out. Then, under the video, add four or six high-quality images of your most popular products.

This approach gets people to stop and watch the video. This feature is meant to boost engagement and get people interested in and excited about your product. Facebook Ad Image Size: Instant Experience Between checking and sending messages, logging onto apps or even playing games, people spend about on their phones.

This is why Facebook is making it easier for marketers to reach mobile audiences. The Instant Experience ad feature is only available on mobile devices, and for good reason. Instant Experience is a full-screen experience meant to kick your advertising efforts up a notch. Add a gamification element by getting people to swipe to reveal more information or interact with the ad.

But Instant Articles come with more benefits that just raw speed. With Marketplace, Facebook has centralized the shopping experience as a one-stop interactive destination with everything from home improvement services to vehicles sold by individuals, retailers and other businesses who have been vetted to give buyers sense that they can shop with confidence.

This placement can be used with several campaign objectives, including reach, traffic, conversions, catalog sales or video views, though ads are optimized for clicks by default, which guarantees that Facebook will deliver your ads to people in a similar demographic.

And as a bonus, your campaign will automatically be paused as soon as you mark your item as sold. Facebook Audience Network ads appear natively, on banners and in full-screen interstitial ads. The Audience Network now offers advertisers and marketers a better understanding of and much more control over where their ads can potentially appear before they start setting up campaigns.

Facebook Ad Image Size: The Complete Guide

Facebook shares a list of publishers that monetize their sites and apps via the Audience Network, so brands can decide whether or not they want their ads to appear in any of those locations. So, exactly what are Facebook Messenger ads? Well, they come in three main categories: Messenger Destination, Sponsored Messages Placement and Messenger Home Placement ads.

Sponsored ads display as private messages to users and can only be used to target individuals who have messaged your brand before. Home ads serve the purpose of generating one-on-one conversations, which makes them feel like more than just another name on your customer list.

After making initial contact, you can tailor your approach to providing each contact with personalized customer service. All you have to do is upload product images in a sequence that makes your message clear. If some of your audience is in an area where video downloads are slow, a slideshow is a good alternative because they download quickly. Facebook makes using slideshows easy for you because you can use images you already have of your product, or you can take an existing video and let Facebook capture a handful of images you can incorporate into your slideshow.

Slideshows have certain benefits over video ads. Slideshow ads play just like video ads, allowing you to create compelling content to engage your audience in a quick, What are the specs for a Facebook ad? and affordable way. Instead of snapping new photos or creating brand new images, use visual content from your Facebook page or website.

This will save a lot of time and ensure you have consistent messaging between your ads and click-through destination. Give some serious thought to the images you plan to use and make sure they tell your brand story. Your ad will be square or rectangular depending on the ratio you choose. This can be anywhere from one to five seconds. The final piece of the puzzle is figuring out how to. You want them to see your ad in multiple places so you have to make sure that the ad experience is the same across the board.

What are the specs for a Facebook ad?

Then run multiple ads using those combinations to get maximum reach. And there you have it: everything you need to know to figure out the purpose of your ad, what the ad should look like and Facebook ad image size specs.

Creating is about more than just throwing together a glossy picture and hoping something good happens. You spend time and effort in. Spend just as much time understanding ad size so that your ads stand out and get your audience to take action.

What are the specs for a Facebook ad?

Traditionally smart boards have been used for centuries because of its practicality and effectiveness. Nowadays, in an age when advanced technology is I have ran several small ad campaignes, until I realized that my image will not be displayed the same in all circumstances. Not here, not on Facebook, not anywhere. I feel like I have no control over how my ads will look….

Reach out

Find us at the office

Fleites- Davidow street no. 24, 90132 Windhoek, Namibia

Give us a ring

Kaiya Fazal
+33 795 565 336
Mon - Fri, 8:00-18:00

Tell us about you