Question: How do I find idea keywords?


It teaches you a proven keyword research framework that you can easily adapt to your website and goals. We used the same framework to grow our blog traffic from 15,000 to over 700,000 monthly search visits in just a few years. We also tried hard to keep everything as jargon-free as possible without holding back on detail and linked to some extra resources at the end of each section for if you find yourself wanting to learn more.

Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website. Why is keyword research important? Keyword research is the only way to figure out what people are typing into search engines. You need to know this to avoid creating content about things that nobody is searching for. Finding the right answers to these questions will help you pick your battles wisely.

How do I find idea keywords?

Chapter 2 How to find keyword ideas Keyword research starts with thinking about how potential customers might be searching for your business or website. You can then use keyword research tools to expand on those ideas and find even more keywords. They define your niche and help you identify your competitors. Every keyword research tool asks for a seed keyword, which it then uses to generate a huge list of keyword ideas more on that shortly.

If you already have a product or business that you want to promote online, coming up with seed keywords is easy.

How do I find idea keywords?

Just think about what people type into Google to find what you offer. It should only take a few minutes to find them. See what keywords your competitors rank for Looking at How do I find idea keywords? keywords already send traffic to your competitors is usually the best way to start keyword research.

But first, you need to identify those competitors. Just search Google for one of your seed keywords and see who ranks on the front page. Either way, you still need to use your best judgment when determining competing websites.

If you checked all the competitors in the search results but still want more keywords, you can find more competitors in the Competing Domains report in. You can repeat the process above over and over for near-unlimited keyword ideas. In this case, you can try using our. Use keyword research tools Competitors can be a great source of keyword ideas. Keyword research tools all work the same way. You plug in a How do I find idea keywords? keyword, and they pull keyword ideas from their database based on that keyword.

Google Keyword Planner is perhaps the most well-known keyword tool. It shows how many advertisers are willing to pay money to show ads in the search results for that keyword. You should pay no attention to it if you want to rank organically. Beyond Keyword Planner, there are quite a few other. Other keyword ideas reports match keywords ideas in different ways.

Now, that might seem like an overwhelming amount of ideas, and it is. Bing, YouTube, Amazon, and Baidu are just a few of them. You can solve this by studying your niche in more detail. Beyond browsing forums, your customers can also be a fantastic source of keyword ideas. You want to How do I find idea keywords? more people like them to your site. It will often differ from the language you might use. For example, if you sell coffee machines online, maybe your customers search for comparisons of specific machines.

Chapter 3 How to analyze keywords Having tons of keyword ideas is all well and good. But how do you know which ones are best? After all, going through them all by hand would be a near-impossible task. There are cases where someone might search for a keyword multiple times a month e. Even if you manage to rank number one, your traffic from a keyword will rarely exceed 30% of this number.

Perhaps you want to find uncompetitive, low-volume keywords where you can easily suck up additional traffic with short articles. Long-tail keywords are terms with low search volumes. And the long tail of that curve consists of hundreds of millions of keywords with very low search volumes.

You can also see global search volumes the sum of search volumes from all countries. If people are searching for what you offer elsewhere, you need to know about it. Another important thing to remember about search volumes is that they vary from tool to tool. If keywords are seasonal or spiking or declining in popularity, then search volume might not be the best predictor of month-to-month traffic.

Christmas-related searches are a good example. Read our guide to for some more actionable tips on researching. It tells you the average number of monthly clicks on the search results for a keyword. That happens because Google answers the question right in the search results. Google is providing answers in the search results for more and more queries.

You can use it to weed out keyword ideas with miserable search traffic potential. We three million search queries and found that the average top-ranking page ranks in the top 10 for almost 1,000 other keywords. The moral of the story? Look at the How do I find idea keywords? results to estimate the total search traffic potential of the topic. However, being attentive to this detail will help you prioritize your keywords and find keyword opportunities that your competitors have overlooked.

That is, by looking at the top-ranking pages for their target keyword. This lack of consensus makes life a little difficult for keyword research tool creators, as they each try to distill the ranking difficulty of keywords down to a single actionable score. It merely advises you on what it should take to get into the top 10. The longer you delay, the bigger headstart you give your competitors—making it harder to outrank them in the future.

In other words, if you nail this topic, it might attract a lot of backlinks for you. Be wary of tool creators that suggest otherwise. If you want to learn more about Keyword Difficulty, check out. Chapter 4 How to target keywords For every keyword on your list, you need to create the right kind of page and content to address it.

Understanding how to do this is a crucial step in the keyword research process. Luckily, you can do it in two simple steps. The answer largely depends on how Google sees these keywords.

8 Ways to Find Trending Topics and Key Words

Does it see them as part of the same topic i. Or does it see them all as individual topics? You can get a sense of this by looking at the Google results. We also see that most of the results for both searches are posts about making a whipped coffee. For that reason, it would probably make more sense to target both of these keywords on a single page than to create two separate pages.

It tells you whether we think you can rank for your target keyword while targeting a broader topic instead. Most of our keywords fall under the same broad topic. It is an easy way to see if and where the same pages rank for your group of keywords. For some keywords, this is obvious. Searchers want to know how to make cold brew coffee, not buy brewing equipment.

Given that your goal is probably to sell more coffee grinders, your instinct is likely to create a category page with all the grinders you have for sale. Google understands intent better than anyone, so the top results for a keyword are How do I find idea keywords?

a good proxy for search intent.

How do I find idea keywords?

If you want to stand the best chance of ranking, you should create the same type of content as you already see ranking on the first page. You can view the top results for your country in. Content type Content types usually fall into one of five buckets: blog posts, product, category, landing pages, or videos. Typical examples are how-tos, listicles, news articles, opinion pieces, and reviews.

Content angle Content angle is the main selling point of the content. What would it take to rank for it? If not, what will it take to create and promote a competitive page? Could you boost traffic by improving your rank by a few How do I find idea keywords? That last point is a particularly important one. While search volume, traffic potential, difficulty, and search intent are all important considerations, you also need to consider what traffic from that keyword will be worth to your business.

Conventional wisdom says that the earlier people are in their journey, the less likely they are to buy. How do people do this? At Ahrefs, we think that this concept is limiting and perhaps even misleading.

That is what direct response copywriters are known for. They create one ad that takes the reader from barely understanding their problem to buying your solution.

It depends on how you look at it. And this is based mainly on how well we can pitch our product in our content. Here are the scoring criteria we use for blog topics: Score What is means Example 3 Our product is an How do I find idea keywords? solution to the problem. By pairing this score with the estimated search traffic potential of a topic, we can get a good idea of the most valuable topics for our business.

Focusing only on low-difficulty keywords is a mistake that a lot of website owners make. You should always have short, medium, and long-term ranking goals.

Think of it like this: picking low-hanging fruit is easy, but those at the top of the tree are often juicier. You should still pick them. But you should also plan ahead and buy a ladder for the ones at the top now. Free For trend comparisons and researching the geography of trends. Free For checking the top 1,000 keywords you already rank for and how much traffic those keywords send you.

Free For generating hundreds of free keyword ideas from a seed keyword. Free For checking where you rank for any keyword in any country. Find tens of thousands of keyword ideas in seconds, filter the keyword ideas reports for keywords that matter How do I find idea keywords? you, and assess their traffic potential and ranking difficulty with ease. If you want to learn more and dig deeper into keyword research, check our links to further reading scattered throughout the guide.

These will give you a much deeper understanding of the metrics and tools available and how to use them. You might also want to watchwhere we walk you through the entire process from start-to-finish.

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